As you all know, optimizing video content for search at this point requires following many of the same best practices already established for optimization of textual content. I found this video on webpronews where YuMe’s Vice President of Ad Operations, Bob Bahramipour tells Mike McDonald at SES that most video content is still found the old-fashioned way: via textual search engines. Our most recent post shows some research regarding the various methods of video discovery; and to Bob’s point, video se
ReelSEO’s Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, “The State of Online Video: Going Beyond the Pre-roll.”
According to Josh, comScore is the first company to measure online video in five countries - U.S., Canada, Germany, UK, and France.
Some key discoveries of comScore with video, shared by Josh in our interview:
Over the last 18 months, consumers online
SES San Jose 2008 starts next week. One of the sessions on Day 1 that will certainly be of interest to many of you will be the one on Video Search Engine Optimization (VSEO).
The following video is somewhat of a sneak preview of the session. In this video, Byron Gordon of SEO-PR interviews Matthew Scheybeler, the CTO of blinkx. Matthew is one of the scheduled speakers for this session on Video SEO. Matthew talks about how to classify a video in its many parts to enable more viewers to find the video o