ReelSEO’s Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, “The State of Online Video: Going Beyond the Pre-roll.”
According to Josh, comScore is the first company to measure online video in five countries - U.S., Canada, Germany, UK, and France.
Some key discoveries of comScore with video, shared by Josh in our interview:
Over the last 18 months, consumers online